Melbourne
Date | 30 October 2025

Location | Melbourne Convention and Exhibition Centre, Room 107
Time | 11am to 5pm

Segment 1 | 11.00am to 12.40pm

William FETTKE
Product Owner: APIs & Developer Ecosystem

Telstra

Active participation in the API Economy is about finding and addressing API-enabled opportunities that make sense. Commercially, ethically and sustainably.

This session explored the practicalities of bringing API potential to life in a large organisation, through creative partnerships in other industry sectors and ecosystems.

A highly interactive round table conversation between digital, technology and commercial leaders, on how to:

Find an API product "white space" and fill it appropriately
Position and measure API product value over the long term
Balancing standardisation vs differentiation for API product success

Navigating API business priorities on shifting sands

"The balancing act we have every day is best captured in one of our strategic goals:

To build and operate a leading network and reinvent how we capture value from it."

Patrick CHIU
Enterprise Architect: API Management, Standards & Governance

Telstra

Segment 2 | 2.00 to 3.40pm

Making investment in API products add up for internal (re)use

"Unless we can clearly draw a straight line between business strategy and the API need...

...it doesn’t work."

The case for API investment often anchors to simplifying the technology landscape - providing an architecture that is easier, faster and more cost effective to change. It's an even higher priority in the world of agent-powered API discovery and workflow enablement.

This session was about the reality of bringing this vision to life in a large organisation. The practical stakeholder justification positions and conversations. The motivations and incentives behind the standards and governance practices.

A conversation on how to: